Friday, June 22, 2012

Bing Wants To Play Angry Birds With You

Microsoft has come up with yet another way to improve and promote the search credentials of its decision engine, Bing. The Redmondians have signed a partnership agreement with Rovio, the developers of the Angry
Birds, to help the game players as well as improve its own position in the search market.

The way this partnership will work is an interesting one. Bing is set to sponsor a 4-part animated video series which will see Angry Birds players coming across Bing siblings in Bing Image Search, Bing Maps and Bing Shopping. Here's how Angry Birds, whose Android version recently saw its download count go past the 30M mark, comes into the picture. The videos will provide tips to the players of the physics based game on how to reach the advanced levels of the game.


Bing Search will also be integrated into Angry Birds. This brings forth a valid question - what's in it for the die hard fans of Angry Birds? Here’s a compelling answer: Bing will provide more than hundred clues to guide players through different levels of the game. By clues, I am guessing the search engine will tell you the angles from which the Angry birds should be fired.


This partnership seems like an innocent one, right? Well as long as Bing is helping Angry Birds gamers speed through the without having to tear out, I see no reason to complain.

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